Matt Armstrong had recently taken control of the company and required a strategic marketing plan to support a major re-organisation and re-structure.
We undertook a 360-degree review of the business, to include competitors, markets, employees, customers and other stakeholders. This resulted in a clearly defined value proposition and marketing action plan. A re-brand, new website and corporate literature were central to the communications plan. These were designed and developed by our creative partner, Fusion Design, and managed by us. We helped Ellesmere to obtain funding towards this project.
Matt Armstrong commented:
‘We had never done any marketing previously. We were stuck in the past and had no idea how to go about it. Distinction worked closely with us in bite-sized chunks, so that we could understand and implement changes at a pace to suit our needs.’
Our work has enabled Ellesmere to present itself in more professional and targeted manner and has resulted in a significant increase in sales. We continue to support Matt and his team.
The overall experience of working with Distinction is excellent. They were quick to learn and understand our business, not precious or pretentious in providing ideas or advice and not afraid to tell us what won’t work for us, even if it’s not what we want to hear! I wouldn’t hesitate to recommend Julie and her team.
Matt Armstrong, Managing Director
Insight & Strategy: Distinction
Creative Partner: Fusion Design
Photography: Andy Harrison