Aggressive competition was forcing the brand to compete on price. In conjunction with this, a series of poorly informed acquisitions and the creation of new brands had failed to sustain growth.
Following three successive years of losses, we helped the senior team to identify and realise market opportunities through insight and intelligence. Strategies were developed and activities and resources prioritised. This resulted in a total re-positioning of the brand, along with the development of a high-end salon offer.
Stranded Hair Group and its brands now occupy sought-after positions in the international hair extension market. Distributors are active across Europe. The company is highly profitable, and profits have doubled year on year.
